Long Tail

Long Tail by Chris Anderson presents a compelling argument that the future of business and culture lies not in blockbuster hits but in the vast number of niche products that together can outsell the popular few; drawing on examples from music, books, and online retail, Anderson shows how digital distribution, lower inventory costs, and improved search and recommendation systems enable firms to profit from offering a wide variety of low-demand items, and he explores the economic and social implications for creators, companies, and consumers while offering practical insights for adapting marketing, production, and curation strategies to a world where choice and niche appeal matter more than ever.