Afro Sheen: How I Revolutionized an Industry with the Golden Rule, from Soul Train to Wall Street
Afro Sheen How I Revolutionized an Industry with the Golden Rule from Soul Train to Wall Street tells the story of George E. Johnson and the rise of Johnson Products Company from modest beginnings to a pioneering force in Black hair care. Through practical business lessons, personal anecdotes, and a leadership style guided by the Golden Rule, Johnson describes how savvy marketing, strategic partnerships with cultural touchstones like Soul Train, and relentless determination helped him overcome racial barriers, scale a brand into mainstream retail, and reach Wall Street.